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Apple In Talks With PrismML to Shrink AI Models for Running on iPhone
15 Jul 2026 08:30
Apple Inc. (AAPL.US) is in talks with Silicon Valley startup PrismML, which claims it can shrink large AI models enough to run directly on iPhone devices, CNBC reported.

PrismML CEO Babak Hassibi said Apple and other companies are evaluating its models and testing speed, energy efficiency and performance on devices.

PrismML on Tuesday (14th) publicly released a compressed version of BABA-W (09988.HK)'s open-source Qwen model, saying it reduced the model size from about 54GB to less than 4GB, enabling its 27B parameters to run on iPhone 15 or newer models.

However, Hassibi disclosed that discussions with Apple remain at a very early stage, and the final direction is still unclear, although he said that things are progressing well. Apple has not given immediate response.
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