Meta Platforms, Inc. (META.US)'s personal AI agent service Muse has risen swiftly, capable of executing multi-step tasks in different scenarios in a safer and more proactive manner, arousing market attention on personal AI agents, BOCI said in a research report. However, the broker believed the Meta Muse phenomenon cannot be simply mimicked to China's internet market, in light of differences in user demand and behavior, computing power, competitive landscape and regulatory environment.
The broker pointed out that TENCENT (00700.HK) and BABA-W (09988.HK) both possess differentiated advantages in the personal AI agent sector from different perspectives. Among them, Tencent harnesses on high WeChat user stickiness, massive traffic, multiple content formats, a mini-program ecosystem, and strong product design and UI capabilities, while Alibaba has full-stack AI integrated capabilities together with token-related and transaction ecosystem advantages.
Given the rapid evolution of AI themes, BOCI preferred BABA-W over TENCENT in the short to medium term, as the accelerated commercialization of its cloud business entails clear, visible and quantifiable returns on AI investment. In addition, its core domestic e-commerce business provides strong cash flow, while the narrowing losses trend in Quick Commerce is becoming increasingly clear.
The broker also favored NTES (09999.HK) and BILIBILI-W (09626.HK), as both saw upgrades in their 2027 EPS forecasts, possess solid core growth engines, and high-margin new games are expected to become earnings catalysts, while AI investments remain focused and disciplined.
BOCI maintained an Overweight rating on China's internet sector. Ratings on BABA-W, TENCENT, NTES and BILIBILI-W were all Buy, with Hong Kong stock TPs at HKD195, HKD655, HKD250 and HKD224 respectively.
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