Meta Platforms, Inc. (META.US) has banned ByteDance, the former controlling shareholder of TikTok, from placing advertisements and paid promotional messages on its platforms. The restrictions will take effect in the US, Canada, Egypt, Indonesia, Japan, Thailand and Vietnam, and will also apply to third-party advertisers in the above countries directing traffic to TikTok and other ByteDance products.

Meta spokesperson Chris Sgro said in a statement that the company sees no need to carry advertisements from competitors whose objective is to divert users away from Meta's applications. He added that refusing to provide promotional services to competitors is a normal business practice across industries, and the company will continue to compete through product quality and user experience.
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