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JD 618 Order Users Mark New High; Multi-category Service Consumption Logs Rapid Growth
22 Jun 2026 08:44
JD-SW (09618.HK) announced that the number of users placing orders during JD 618 marked a new high from 8:00 pm on May 30 to 11:59 pm on June 18, with brisk growth in multi-category service consumption.

During this year’s 618 period, the GMV of JD housekeeping daily cleaning services mushroomed by more than 200% YoY, while home appliance cleaning transaction value shot up by more than 300% YoY.

The number of transactions for home appliances and home furnishing products bundled with integrated delivery and installation services rallied by more than 120%.

Meanwhile, the number of major new product launches by brands leapfrogged by more than 5x YoY. The number of small and medium-sized new merchants participating in 618 rose by over 62%, with more than 3,000 first-time participating merchants achieving transaction value exceeding RMB1 million.

Home appliance brands including MIDEA GROUP (00300.HK), HAIER SMARTHOME (06690.HK), HISENSE HA (00921.HK), TCL ELECTRONICS (01070.HK), GREE APPLIANCES (000651.SZ) and XIAOMI-W (01810.HK) each recorded a GMV of over RMB1 billion.

Among smart digital brands, DJI, Insta360 and CREALITY (03388.HK) posted nearly 100% YoY growth in GMV. High-end smartphones and premium lightweight laptops represented by Apple Inc. (AAPL.US), LENOVO GROUP (00992.HK), Huawei and ASUS charted YoY GMV spike of 300% and 100%, respectively.

In Hong Kong, JD MALL’s Wan Chai store attracted over 10,000 visitors in its first hour of opening, setting a single-day, single-store sales record among similar electrical appliance retail malls in Hong Kong.

During the 618 period, JD Kai Bo Food Supermarket’s Wan Chai branch also opened, bringing the total number of stores in Hong Kong to over 100, with sales hiking by more than 52% YoY.
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