Global smartphone shipments in 1Q26 shrank 4.1% YoY to 289.7 million units, snapping a streak of ten consecutive quarters of growth since mid-2023, based on preliminary data from IDC's latest Worldwide Quarterly Mobile Phone Tracker.

The slowdown in 1Q26 was expected to be a mild precursor to the full-year trend, as tight supply and rising prices of memory-related components may further suppress market growth.

Samsung (005930.KS) regained the global top spot, driven by the Galaxy S26 Ultra, with shipments growing 3.6% YoY to 62.8 million units. Apple (AAPL.US) came in as second as the iPhone 17 series delivered robust performance, with global shipments increasing 3.3% YoY to 61.1 million units. XIAOMI-W (01810.HK) ranked third with global shipments of 33.8 million units, down 19.1% YoY. OPPO and vivo ranked fourth and fifth, with shipments dropping 9.9% and 6.8% YoY, respectively.

In the mainland China market, shipments totaled 69 million units in 1Q26, down 3.3% YoY. Among them, Huawei maintained its leading position nationwide with shipments of 13.7 million units, up 8.1% YoY, while Apple recorded shipments of 13.1 million units, surging 33.3% YoY.
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