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TrendForce Expects Apple to Enter Foldable Smartphone Mkt as Early as 2H26, Targeting ~20% Mkt Shr
14 Apr 2026 08:24
Apple (AAPL.US) is expected to enter the foldable smartphone market as early as 2H26, according to display industry research by market research firm TrendForce.

Leveraging its strong brand positioning and consumer anticipation, Apple is projected to capture nearly 20% market share this year, compressing the market shares of Samsung Electronics and Huawei to around 30% each.

Efforts to reduce screen creases are shifting from traditional mechanical solutions reliant on hinges and support structures to material-oriented approaches focused on managing structural stress, TrendForce added.
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