Meta (META.US), the parent company of Facebook, launched a new AI model, Muse Spark, on Wednesday, with an aim to break through a market dominated by OpenAI, Anthropic and Google. Following the news, Meta's ADS escalated by more than 7%.

Muse Spark was developed by Meta Superintelligence Labs and is the first model in the Muse series. It focuses on high efficiency and multimodal capabilities, enabling it to handle complex issues such as science, mathematics and healthcare.

Muse Spark will support the Meta AI chatbot app and website, and will be gradually integrated into Facebook, Instagram, WhatsApp, Messenger and Ray-Ban smart glasses. It will also be used for the Vibes AI video feature. The new system includes a shopping mode to assist users in purchasing clothes and decorate rooms.

Muse Spark will adopt a proprietary model, but future versions may consider open-sourcing, Meta said. The Company is also testing new revenue models and is considering implementing a subscription charging system in the future. At the current stage, the model is available only to certain partners for trial use.
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