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Apple Leads Global Smartphone Mkt w/ 20% Shr Last Yr: Counterpoint
12 Jan 2026 15:24
Global smartphone deliveries ascended 2% YoY last year, given the demand from emerging markets and amplified economic momentum, according to research firm Counterpoint Research.

Apple (AAPL.US) ranked first with a 20% market share, on the back of solid demand in emerging and mid-sized markets, paired with strong sales of the iPhone 17 series.

Samsung ranked second with a 19% market share, posting moderate growth in sales during the year. XIAOMI-W (01810.HK) ranked third with a 13% market share.
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