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G Sachs: Apple (AAPL.US) New Product Pricing Surprises; TP Kept at US$266
10 Sep 2025 16:11
The appearance changes in Apple (AAPL.US)'s newly launched iPhone 17, iPhone Air, iPhone 17 Pro and iPhone 17 Pro Max were in line with expectations, but storage options and pricing came as a surprise, Goldman Sachs released a research report saying.

The broker anticipated these factors to support continued growth in the average selling price (ASP) of products. Goldman Sachs kept rating at Buy on Apple, with an unchanged target price of US$266.

Apple's growing installed base, long-term service growth and new product innovation should sufficiently offset headwinds from the product revenue cycle, Goldman Sachs added.

The broker believed that market concerns over slowing product revenue growth may obscure the strength of Apple's ecosystem and the sustainability and visibility of related revenues.
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Stock & Type Code Strike(Call Level) Last Effective Gearing
APPLE (C) 10758 243 (-) 0.249 6.6 X
APPLE (C) 10614 236 (-) 0.062 19.7 X
APPLE (P) 10793 210 (-) 0.211 5.1 X
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