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CN SAMR Discourages Exaggerated or False Advertising for NEVs
20 Jun 2025 07:26
The First Department of Equipment Industry of the Ministry of Industry and Information Technology, the Quality Development Bureau of the State Administration for Market Regulation (SAMR), and the Fire Supervision Department of the National Fire and Rescue Administration jointly held a video conference to strengthen the safety management of new energy vehicles (NEVs).

The meeting required vehicle manufacturers and power battery producers to focus on risk prevention throughout product design verification, manufacturing, and after-sales service, and strictly prohibit exaggerated or false advertising.

At the same time, companies must avoid "involutionary" competition, and must never cut corners or use inferior materials, nor should they sacrifice product performance or lower product quality for the sake of short-term cost reduction and efficiency gains.
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