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~30% of LINK REIT Internal Staff Use Microsoft (MSFT.US) Copilot
16 Jan 2025 17:15
Hong Kong has positioned itself as a flourishing AI hub with more policies and guidelines supporting AI use in businesses, Microsoft (MSFT.US) held the 2025 AI Tour Hong Kong saying.

The adoption of generative AI has significantly increased, from 56.3% in 2023 to 62.1% in 2024, and the financial services, manufacturing, and media and telecommunications ranked the top 3 highest industries in terms of return on investment from these innovations, generating US$3.4 for every dollar invested.

Microsoft's customer, LINK REIT (00823.HK), has been using generative AI and digital transformation strategies to enhance operational efficiency and improve decision-making, Microsoft added.

Currently, LINK REIT has implemented Microsoft Copilot across its organization with about 30% of its staff new using Copilot as well as achieving up to 90% adoption rate.

For example, users can prompt LINK REIT's Tenant Risk Assessment Tool through Copilot to generate detailed risk profiles for each tenant, by monitoring 3,000 social media and news websites daily. This tool helps LINK REIT assess tenant risks, optimize tenant portfolios, and enhance decision-making efficiency.
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